"The awesome Mac OS Catalina fonts you didn't know you had access to". "Google's Roboto Serif is a beautiful new font that you can download and use for free right now". "Commercial Classics revives a host of British typefaces from the turn of the industrial revolution". "Christian Schwartz, Partner at Commercial Type: Interview March 1st, 2019". Its initial use as a companion to Neue Haas Grotesk demonstrates that it works equally well with any number of other sans serifs, including Atlas and Graphik. The result was Druk, which went on to play a major role in many of their iconic covers. After using a staple diet of Neue Haas Grotesk and Publico for two years, they wanted to add a typeface that would look both exciting and distinctive in and of itself. Hasebe created Druk for Richard Turley at Bloomberg Businessweek, adapting the attitude and roughness of these old condensed sans serifs for contemporary use. In the main feature of the logo, the 2 Ps, we stretched one of these letters (using the Wide weight of the Druk typeface). These later became a staple of sixties headline typography in magazines such as Twen, the German style magazine art directed by the legendary Willy Fleckhaus in the 1960s, which is still an enduring influence on editorial design to this day. Often flat-sided, these Continental condensed sans serifs allow very tight setting, which was popular for headlines. Some of the most interesting examples were found in Germany and Switzerland. The first condensed forms, found in the 1830s in Britain, quickly spread all across Europe. The sans serif letterform of the 19th century evolved in many different ways by the end of the century. Each style has a matching italic, all of which are at the same angle, so they can be mixed freely regardless of width. Its three widths can be mixed together for bold and expressive typographic treatments. As such, Druk is conceived to offer new possibilities to graphic designers that other typefaces can’t. Berton Hasebe created Druk for Richard Turley when he was creative director at Bloomberg Businessweek, adapting the attitude and roughness of these old condensed sans serifs for contemporary use. Druk is a study in extremes, featuring the narrowest, widest, and heaviest typefaces in the Commercial Type library to date. Unlike many new typefaces, Druk’s forms are inspired by the ways in which type was used in the past, rather than the way the typefaces themselves were drawn or cut. This is a strong sans serif font family, with solid lines, paired with bold yet soft rounding. These were mainly used for posters and editorial design, and were often the loudest voices in the typographic spectrum. Like many typefaces, Druk has its roots in typefaces from the past: the sans serifs created in the 19th century onwards and popularised in the 20th century for expressive display typography. Druk was designed without a normal width, nor lighter than medium weights, as Hasebe wanted to avoid shifting the focus of the typeface away from the most emphatic styles to accommodate more general-purpose usage. Starting from Medium and going up to Super, Druk is uncompromisingly bold. Designed for the 2013 retooling of the style and culture-focused Etc. Designed by Berton Hasebe, Druk is a study in extremes, featuring the narrowest, widest, and heaviest typefaces in the Commercial Type library to date.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |